John Chen: It's the start of a new chapter rather than the end of an era

Looking at the headlines and comments from people following the announcement from BlackBerry that they would end all internal hardware devel...

Looking at the headlines and comments from people following the announcement from BlackBerry that they would end all internal hardware development of BlackBerry handsets and will be outsourcing to partners from here on out, one common phrase used to describe the situation has been 'end of era.' BlackBerry CEO John Chen doesn't see it that way at all, though, and prefers to view it as the start of a new chapter as highlighted in an interview with Bloomberg's Emily Chang.




As we now know, BlackBerry-branded handsets will continue, and one agreement in place already comes by way of BB Merah Putih, which will source, distribute and promote BlackBerry-branded devices that use BlackBerry's secure Android software and applications including full access to the BlackBerry experience, for the production of new devices in Indonesia.

BlackBerry is a brand which Indonesians trust and respect, and this partnership will allow us to provide the type of mobile experience that our customers have come to expect with the productivity and security that the BlackBerry brand delivers, said Tan Lie Pin, CEO, PT Tiphone Mobile Indonesia Tbk. "Leveraging BlackBerry's secure Android smartphone software will be a significant opportunity for us and we hope to deliver innovative and high quality devices for our customers in the Indonesian market."

While full details are slim surrounding the financials of it all and Chen declined to elaborate on how much profit for BlackBerry is involved here, early reports out of Indonesia are suggesting production lines with the capacity to build up to 300,000 smartphone units per month in the first six months are being prepared.

It's great that BlackBerry-branded handsets will continue to be produced and I'm genuinely interested to see where this all leads and who potential future partners for BlackBerry may be. These arrangements could produce some really great handsets as long as there is as Chen noted previously, a focus on brand protection to ensure they are of quality. I'd hate to see the BlackBerry brand abused like Kodak.

Still, I'm still concerned about the accessibility and distribution of said devices. BlackBerry keeps saying BlackBerry-branded devices will be available, but where will I be purchasing them? Right now, everything is focused on Indonesia, and that's great for Indonesia. For anyone else who wants a BlackBerry-branded handset, things remain a little less clear.

COMMENTS

Name

A10,1,App World,1,application,30,BB10,42,BB10 Tips and Trick,3,Blackberry,24,Blackberry torch,4,facebook,1,FAQ,1,Free Themes,1,game,5,info,27,KEYone,1,Leaked OS,3,mengatasi bb yg nuked,1,os,7,os6,5,Q10,4,Q5,1,tips,14,upgrade dan downgrade OS,7,Z10,3,
ltr
item
Blackberry for Dummies: John Chen: It's the start of a new chapter rather than the end of an era
John Chen: It's the start of a new chapter rather than the end of an era
https://4.bp.blogspot.com/-wO1piFKBEW0/V_sL_EYYinI/AAAAAAAADcE/AXxWf25X6gkaGczb1kVwhEoeHcMaiHPUwCLcB/s320/jc-bloomberg-sept.jpg
https://4.bp.blogspot.com/-wO1piFKBEW0/V_sL_EYYinI/AAAAAAAADcE/AXxWf25X6gkaGczb1kVwhEoeHcMaiHPUwCLcB/s72-c/jc-bloomberg-sept.jpg
Blackberry for Dummies
http://blackberryuser.blogspot.com/2016/10/john-chen-its-start-of-new-chapter.html
http://blackberryuser.blogspot.com/
http://blackberryuser.blogspot.com/
http://blackberryuser.blogspot.com/2016/10/john-chen-its-start-of-new-chapter.html
true
3523188867181045721
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy